“A picture is worth a thousand words. An interface is worth a thousand pictures”
-Ben Shneiderman
This is a spot-on saying which could absolutely be related to the importance of graphic designs. Graphic designs are the most crucial elements in your business and branding, they reflect your personality, to be precise, and they reflect you.
Good quality designs have the ability to up heave your products in every possible manner. Communication through graphics is the most effective form of communication.
Vocal and attractive graphic designs for marketing and for the user interface of websites and applications build your identity among customers.
How appealing graphic designs help you
- They make you identifiable and memorable
What do you think of when you see a rounded, yellow-colored letter M, or a black jumping jaguar? You know the answers well.
The reason behind your well-established perception of these symbols is successful branding through good quality graphic designs.
A brand needs recognition – an appearance that makes it visible in the crowd. Your brand only has a first few seconds to mark a memorable impression on customers, good designs can win that.
Smartly created designs can grab and retain a good deal of customers for you, they just need to hit the target.
- Good graphic designs are a symbol of quality
Customers tend to associate your products and their features with your graphic designs and logos. That’s how they start creating your image and linking your image with the quality that you offer.
When you deliver value to the customers accompanied by catchy graphic designs, it builds trust among the customers and your designs become a symbol of quality for them.
When you pick up a product of Nike, you do not expect it to be of moderate quality. This is because of Nike’s value proposition and effective branding through graphic designs.
- Acceptance and easy sales of novel products
Well-recognized graphic designs help the brands to earn an early acceptance of their newly launched products. Credibility plays an important role in it, due to the trust that customers have on you, they do not hesitate in opting for a product that comes from your brand.
They notice your graphic designs on a new product, recognize them, and expect the product to be of the same quality as the other products. That’s how successful branding through designs helps you in gaining easy acceptance for your products.
- Market value and goodwill
Graphic designs aggrandize your market value and enhance your goodwill. This helps you in escalating your revenues and profits and attracting easy finance if you ever want to expand your business.
Being prominent in the market is what every brand strives for, advertising alone does not accomplish that for you. You need a strategic branding plan along with meaningful graphic designs to secure a distinct position in the market and in customers’ hearts.
- Good graphic designs communicate to the customers
Graphic designs do not only establish recognition and identity, they talk to the customers. Graphic designs flourish a unique tone for your brand, build sentiments for your products, and evoke expectations among customers for your products.
Therefore, paying adequate attention to graphic designs would definitely bring success to your brand.
- It’s a cost-saving brand recognition tool
The benefits that good graphic designs produce for businesses create an impact that the designs would cost hundreds of dollars on the business budget. Well, that’s not true.
Although many of the giants in the corporate world have spent an avalanche sum of money on their designs, many of the brands have just gotten it under $500.
Lucrative graphic designs do not necessarily have to cost heavy sums of money, the only thing they require in abundance is a fool-proof branding strategy.
- User retention on websites and mobile applications
It’s the 21st century, every facility is accessible through taps and touch. Tempting and engaging graphic designs for your websites and mobile application would ensure the retention of maximum users on your page. Designs that are addictive boost your brand perception by urging users to spend maximum time exploring and enjoying them.
“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests”
-Charles Eames
