Many of us own a website for their businesses. We spend hundreds of dollars on the design and development of our websites. But what good is it for if no one can see it on the internet?
How would you teach the search engines to show your website to your target audience?
Well, that’s the point when search engine marketing, also called SEM, hops in!
SEM marketing refers to the paid advertisement activities done to increase the visibility of a website on the search engines. This term was once used to refer to any type of online search marketing activities.
But with the advancements and the emergence of subdivisions of marketing techniques, SEM now means only the paid ads content. It includes Pay per Click advertisement (PPC), campaigns on Google AdWords, paid Bing ads, and more.
SEM marketing is extremely important for businesses that are present on the internet.
Here are the factors explaining search engine marketing importance in the current era
More leads – more conversions
Lead generation is way easier in search engine marketing than SEO.
SEM is a straightforward form of marketing; it starts getting leads for your website as soon as your ad campaign is live. And the more leads you generate, the better your conversion rate will be.
Traffic from search marketing is instant. You just need to focus on your landing page optimization.
Once your ad campaign hits the audience, your website conversions increase by multifold if your landing page is optimized.
SEM is great for local marketing
There’s no denying in the fact that SEM marketing generates instant web traffic. The results get even better if you run a local business!
Local search marketing connects regional businesses with your local community. This makes easier for local people to find you through SEM marketing.
It directs your local audience to your business through geo-targeting if the search is location-based.
If the search contains the terms ‘near me’ or if the searcher has searched something in their city or country, then the local businesses will be in the top 3 places of the SERPs.
It provides with consistent web traffic
You need a steady cycle of incoming traffic to be able to plan and budget more effectively. In most of the online marketing, there are rises and falls in the traffic, the reason for which is sometimes unidentified.
This hampers effective planning and budget allocation.
But in search engine marketing, if your ad content is relevant and keyword-optimized, you can control your traffic and can maintain a steady monthly or bi-monthly cycle for revenue and spending.
SEM brings more qualified traffic
One of the greatest benefits of search engine marketing is that you can control the audience that sees your ads. This is particularly important when you have a moderate budget and you’re not targeting the mass market.
Through applying various filters in the Pay per Click advertisement campaign, you can target a specific audience for your business.
This does not only improve your lead-to-conversion ratio but also allow you to allocate your budget in the most effective manner.
Apart from these major reasons, there are many other factors that make SEM important for the business of today. They are;
- It helps you in understanding your audience through the performance of your ad campaigns.
- It increases brand awareness through better visibility in the SERPs
- Monitoring the performance of any campaign is easy as you can start your campaign for as low as $3-$5. This minimizes the risks of loss.
Considering the reasons explained above, you can gauge the importance of search engine marketing in the current era. It’s not only quick but efficient as well – as you can control your audience and bring the best out of your ad campaign!